A spare room
Home bakers, tailors, candle makers. Orders over WhatsApp, delivery by Grab, accounts in a notebook.
Investment & partnerships
A million shops.
Almost nothing built for them.
Malaysia has just over a million microenterprises — a spare room, a stall, a motorbike, a single shoplot. They are 77% of every MSME in the country. Almost every tool aimed at them was designed for a chain with a head office, and priced that way.
We built the opposite, it is live, and shops pay for it. We are looking for people who want to help it get bigger — with money, with ideas, or with a market we have not reached.
Most of them look like this
The gap
The smallest businesses
are the biggest group.
And they are the one group nobody builds for. Software for small business in this region is really software for medium business, sold down-market.
1,000,876
microenterprises in Malaysia
77.4% of every MSME in the country
96.2%
of all business establishments are MSMEs
1,292,580 of them in total
RM689.8b
of GDP from MSMEs in 2025
39.7% of the national economy
8.09m
people employed by MSMEs
48.7% of everyone working in Malaysia
Department of Statistics Malaysia, MSME Performance 2025, and SME Corp Malaysia's MSME profile. MSME GDP grew 5.7% that year against 5.2% for the economy as a whole. These count registered establishments — the home kitchens and weekend stalls that never registered are on top of this.
A night market, not a franchise
A weekend stall
Pasar malam, a Sunday market, a pop-up outside an office block. Same regulars every week, no way to know who they are.
A motorbike
Mobile barbers, groomers, repair men. The shop is wherever they parked this morning.
One shoplot
A salon, a kopitiam, a nail studio. One till, two staff, and no head office to call.
Four shops on one street. None of them is anybody's target customer.
Why the gap exists
Everyone aims one tier up.
It is a rational decision and everybody makes it. A customer paying RM500 a month costs about the same to sign up as one paying RM25, so the whole industry chases the first and writes off the second.
- Loyalty platforms want a POS integration. A stall has no POS. It has a phone and a cash tin.
- They price in US dollars. $49 a month is RM230 — nine times what this market will pay, for software a shop uses four times a day.
- They need an app download. Which means asking a customer to install something at the counter, and most will not.
- They sell in English, to people who buy in Malay. And they support from a timezone eight hours away.
None of those are hard problems. They are just unattractive ones, until you are already here.
No app. No POS. A poster.
What a shop can actually buy today
Loyalty exists here.
Loyalty exists here.
It is priced for somebody else.
A kopitiam turning over a few thousand ringgit a month is quoted RM356 to RM500 for a loyalty platform, or told to replace its whole till to get one bundled in. Both answers are built for a chain. Drag the row below.
Loyalty Cards
RM25/month
- Loyalty only — nothing else to buy
- No hardware, no till, no contract
- Runs on the phone already behind the counter
Our published price.
Chopz
RM0–99/month
- Free tier: one campaign, one branch
- Paid tiers RM49 and RM99
Vendor site. The one genuine competitor at this end of the market — and the reason our argument is reach and renewal rather than being cheapest.
Pixalink
~RM356/month
- Bundled with CRM and WhatsApp
- White-label tiers RM1,500–5,000
Quote-based; figure from a third-party listing (~US$79). Treat as indicative.
Mulah / Simple Loyalty
~RM400–450/month
- Plus per-SMS charges
Reported third-party figure, up from RM358.
Loyalti
RM500/month
- Aimed at independent cafés
- Twenty times our price
Vendor site.
StoreHub
RM102–199/month
- Loyalty included, but only with the POS
- Hardware and payments extra
Range across vendor and third-party pages; the lowest figure is annual billing.
Slurp
RM128–280/outlet
- Quote-based, hardware separate
- Loyalty inclusion unconfirmed
Third-party estimate by terminal count.
Prices as published in October 2026 and gathered from vendor and third-party pages, several of which are affiliate or competitor blogs with an interest in the figure they print. Two vendors quote only on request. Nothing here is a benchmark we have audited — it is what a shop owner finds when they go looking, which is the point.
The floor is the opportunity
Below roughly RM100 a month there is almost nothing built for Malaysia. That is not an empty market — it is the 1,000,876 microenterprises everybody prices past.
Bundling is the real barrier
A shop that wants a stamp card is told to replace its till. The loyalty is free; the system around it is what costs RM100–280 a month and a counter's worth of hardware.
Why RM25 is defensible
One job, no hardware, no install. The cost to serve one more shop is close to nothing, which is what makes a price this small a business rather than a loss leader.
This is not a deck. It is running.
Everything below exists, is deployed, and has been used by real shops. We would rather show you the product than a roadmap.
The product
Digital stamp cards that live in a customer's browser. They scan a QR poster, type a name and a number, and the card is theirs. Nothing to download, on any phone made in the last decade.
The shop side
A till, a customer list, branches, imports, reminders, a card designer, billing through Stripe, and a knowledge base. Multi-tenant and multi-branch from the first line.
The distribution
An affiliate programme with its own app, its own course and its own commission ledger. Our acquisition cost is a share of revenue, paid only after a shop renews.
RM25 a month
The model
Small, monthly,
and it renews itself.
RM25 a month for one branch, RM15 for each extra, RM75 for unlimited. Priced so a cafe can say yes without a meeting — the whole bill is less than what the shop loses on one reprinted batch of paper cards.
The economics work because the cost of serving a shop is almost all fixed. Hosting, mail and card fees come to a little over RM35 a month in total, not per customer. Two shops cover it. Everything after that is margin, less whatever acquisition costs.
And it is sticky in the way loyalty software is: once a shop's regulars have cards, leaving means telling them their stamps are gone.
Where it goes
Malaysia is not the market.
It is the first one.
The same shop exists in Jakarta, Bangkok, Manila, Ho Chi Minh City and Dhaka — the same size, the same paper card, the same phone in the customer's hand.
The same shop, six countries over
Two things are local
The language and the way people pay. Everything else — the card, the QR, the stamp, the reward — is the same shop behaviour in every one of these markets. We built the product multi-tenant and multi-currency because that was always the plan.
Distribution is the hard part
Not the software. Reaching a million shops that are not on LinkedIn and do not read trade press is the problem worth solving, and it is where a partner who already has that reach is worth more than capital.
Three kinds of help,
in that order.
We are open about which we need most. It is not the first one.
1 · Reach
Somebody who already touches thousands of small shops — a POS reseller, a wholesaler, an association, a bank's merchant arm, a telco. The product is built. Getting it in front of shops is the work.
2 · Operators
People who have run support, sales or a merchant network in this region and know what breaks at a thousand customers. Advice, a board seat, or a day a week.
3 · Capital
To pay for the first two, and to buy the runway to reach the next market properly rather than cheaply. We will show you the numbers before you ask.
If you have an idea for this market rather than a cheque, that is still a conversation we want. Several things on the roadmap came from people who were not investors.
One address, and a person reads it.
No form, no funnel, no "book a slot". Write and say what you are thinking — even if it is only a question about the numbers above.
Based in Kuala Lumpur. Replies in Malay or English, usually the same day.